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Tim Vogel

Marketing Group Manager at Playtika

Marketing leader with experience in data-driven growth for mobile games & apps. 10+ years in digital marketing; leading multidisciplinary teams to success. Published over 50 mobile apps across multiple mass consumer verticals, hands-on and in team leadership roles. Passionate about entrepreneurship, tech and the video games industry.

 

Currently I work in mobile gaming as a Marketing Group Leader at Playtika in Amsterdam, the Netherlands. In charge of both the performance and brand marketing teams. Previously I was in performance marketing at Data.ai / App Annie, BUX and Azerion.

 

I have expertise mostly in mobile apps, but also SEM for web across many consumer verticals; gaming, e-com, finance, telecom, utilities and fitness.

 

Areas of expertise / I am mentoring:

  • B2C marketing strategy, GTM & leadership.

  • General marketing career advice, talent development & coaching.

  • User acquisition and data driven growth.

  • Forecasting, budgeting & KPIs.

  • Digital marketing and advertising (Ads, Analytics, Creative, CRM, ASO/SEO, Social, Referral etc.)

  • Marketing analytics and measurement.

Languages: English, Dutch

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Julia Fesenko: TeamMember
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