Tim Vogel
Marketing Group Manager at Playtika
Marketing leader with experience in data-driven growth for mobile games & apps. 10+ years in digital marketing; leading multidisciplinary teams to success. Published over 50 mobile apps across multiple mass consumer verticals, hands-on and in team leadership roles. Passionate about entrepreneurship, tech and the video games industry.
Currently I work in mobile gaming as a Marketing Group Leader at Playtika in Amsterdam, the Netherlands. In charge of both the performance and brand marketing teams. Previously I was in performance marketing at Data.ai / App Annie, BUX and Azerion.
I have expertise mostly in mobile apps, but also SEM for web across many consumer verticals; gaming, e-com, finance, telecom, utilities and fitness.
Areas of expertise / I am mentoring:
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B2C marketing strategy, GTM & leadership.
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General marketing career advice, talent development & coaching.
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User acquisition and data driven growth.
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Forecasting, budgeting & KPIs.
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Digital marketing and advertising (Ads, Analytics, Creative, CRM, ASO/SEO, Social, Referral etc.)
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Marketing analytics and measurement.
Languages: English, Dutch