Brandon Lutz

I have spent nearly 10 years working internationally with brands such as Indeed, Amazon, and now Miro, helping them scale beyond click-based performance advertising into the realms of offline and programmatic media for both performance and awareness goals. While at Indeed, I transformed a largely paid-search-only business in EMEA into multi-million dollar media campaigns across the UK, DE, FR, NL, and BE, incorporating various streams of offline and programmatic media, including DRTV, streaming audio, direct mail, and CTV.

 

My experience is deeply rooted in the B2B sector, where marketers often struggle to gain executive support for larger-scale advertising investments and to understand the benefits of above-the-line media for awareness and performance goals. I have also helped US-based companies navigate and succeed in various European markets. Having spent almost half of my career in Europe and speaking several languages, I have leveraged my understanding of these markets to influence media and creative decisions effectively.

 

If you want to discuss career growth, B2B performance or brand marketing, or measurement, I'm here to help! I'm passionate about training marketers in the art of reacting versus responding, a crucial skill in the startup world. Additionally, I enjoy supporting those who seek to guide strong narratives to executives for testing new channels.

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Areas of expertise / I am mentoring:

• Career advice,

• Marketing & Growth,

• Marketing Strategy, and

• Leadership conversational skills.

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Languages: English